HAPPYMART.
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When Scott Otto Anderson was creating Happymart—an Asian-style mini-mart—Dave
jumped at the opportunity to create the identity, look & feel, signage and row upon row
of crazy packaging.

In this promo made for MTV UK (then picked up by MTV Europe, Australia and NZ),
an unaware clerk controls the customers of an out-of-the-ordinary shopping mart, using
his TV's remote control.

WATCH PROMO


THE HAPPYMART






IDENTITY

DVD COVER

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CLIENT: MTV UK
PROJECT: Station Promo
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DESIGNER / ILLUSTRATOR / TYPOGRAPHER: Dave Ladd
PRODUCTION DESIGNER: Halcyon Pratt
DIRECTOR: Scott Otto Anderson (as Family)
PRODUCTION COMPANY: Photoplay Films / Colonel Blimp
MUSIC: Fedde le GrandePut Your Hands up for Detroit
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AGENCY: WCRS London
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2006